Claret Club Cellars

A DISTINCT PROPOSITION FOR AN EXCEPTIONAL TIME

A distinct proposition for an exceptional time, Claret Club Cellars is a unique initiative created for an unusual time. We aim to take advantage of financial illiquidity in the fine wine market to buy world-class wines at below-market prices. Through the brand equity of our sister organisation, Claret Club, we are beginning to acquire wines selectively for our clients as opportunities arise. We have a strong reputation with the most prestigious wine estates and an in-depth knowledge of this complex market. We are using this to expand our clients’ cellars at a time when outstanding wine can be bought at discounted prices.

WHY NOW

After several years of fine wine price inflation, the downturn is taking its toll. Distressed selling, unwinding of excess inventory and the recent en-primeur campaigns have shaken the market. Pricing is becoming more opaque – meaning that for the knowledgeable buyer there are opportunities. We are talking to a growing number of négociants, importers and merchants who are willing to clear prime stocks. Additionally, we anticipate that wine funds will keep unfolding positions and become significant sellers. For well-connected buyers, 2012 will bring a window of opportunity – particularly among young vintages, and also to a lesser degree mature, old and rare wines.

A TRANSPARENT TRANSACTION

What we are proposing is a straightforward and transparent transaction. According to stated preferences, we will acquire the best cases we can locate through impeccable sourcing at the lowest prices we can negotiate. In return for acquiring wine on your behalf, we will quite simply charge a oneoff fee. There are no legal, set-up or administrative costs; no transaction margin; and no management, performance or exit fees. As we acquire wine on your behalf, we send you email notification and electronic copies of the purchase invoices. Your wine is then placed in your individual bonded account for safe and professional storage.